Analysis of possibilities and prospects of application of artificial intelligence technology in automotive design

Introduction (problem statement and relevance). Industrial and, in particular, automotive design are effective tools in positioning a product in the market and drawing purchaser’s attention. That is why it is vital to seek and test new methods and means aimed at enhancing designer capacities, improving the quality of their work results, reducing the development time and costs. One of the promising focus areas to improve the design process is the use of artificial intelligence (AI) capabilities. This raises the task of studying the world’s best practices in this area.

The purpose of the study is to determine the possibilities, development trends and prospects of application of AI technology when vehicle styling design developing and their practical application testing.

Methodology and research methods. Methods of analysis and systematization of results of research works in the area of application of AI technology in design have been used; an experiment on their practical application has been conducted.

Scientific novelty and results. An analytical review of research works on development, testing and application of algorithms, trainable models of systems and software programs using AI technology in vehicle designing has been carried out. Systems with machine learning tools ensuring generation of realistic images of vehicles and their components, creation and testing of styling design according to the set aesthetic and engineering criteria, assessment of the degree of similarity of the designs, software programs with integrated CAD/CAE systems have been reviewed. Results of testing of the process of creation of vehicle render images with the use of AI-powered software Vizcom have been presented.

Practical significance. Application of AI technology in vehicle styling design ensures faster search for design ideas, higher quality of images received, and extended possibilities of variable presentation of the initial design concept.

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